…Energy efficiency is still the cheapest, simplest way to put money back into people’s pockets and meet environmental goals.
–Stephen Cowell, Huffington Post.


If you’re a hotel operating in today’s market, you can’t have escaped the hard truths of the current economic recession. Well into its fifth year, the downturn has a culture of deep cost cutting that has organizations slashing budgets and cutting costs wherever feasible. A 2009 Zagat survey showed that 30% of business travelers say they are traveling less today and multiple studies show that hotel occupancy percentages are down. In fact, Smith Travel Research recently reported that U.S. hotels had a 55.1% occupancy rate – one of the lowest ever recorded by the company.

Many hoteliers are responding to the downturn by lowering room rates to retain customers and stay ahead of the competition. Unfortunately, according to Zacks Investment Research, this tactic has long-term detrimental effects on business for two main reasons. First, when rooms are occupied, there is a corresponding increase in operational expenses. When combined with a discounted room rate, this significantly narrows profit margins. Secondly, it’s difficult to reinstate previous room rates as the economy starts to improve. When customers are used to receiving deep discounts, they will resist the return to higher rates.

What if you could identify business practices that would result in significant operational and materials savings – allowing you to recoup more profits despite discounted rates?

Hotel studies have shown that sold rooms are unoccupied for 12 or more hours per day. We link the Apparent Energy Manager with reservation system and automated check-out system together to keep an unsold room ventilated but with minimal heating or cooling. A sold room will then be heated or cooled to a comfortable temperature a short while before a guest’s scheduled arrival. Once the guests arrive in the room, they can then adjust the temperature as they like until they check out, when the HVAC system returns to the unsold mode. Apparent Energy Manager enhances guest comfort while reducing energy costs by 35 to 45 percent, for a return on investment of 50 to 75 percent. The Apparent Energy Manager is extremely guest-friendly and effective that many hotels are now using them in their properties. Apparent Energy Manager can be used with PTACs, fan coil units, baseboard electric heat, and rooftop HVAC.

APPARENT Energy Manager’s precision digital thermostats network your entire building together – wirelessly, without cables. This allows the Apparent Energy Manager software to monitor and control your entire building for maximum savings. You save, while making guests more comfortable.


The United States’ 47,000 hotels and motels spend an average of $2,196 per available room each year on energy. (EPA)

Based on pervious EPA’s assumptions, an average hotel room will save an average of $240 – $270 a year per room before rebates, incentives and Demand Response payouts.

Disclaimer: these figures are estimates. Results may vary, depending on weather, usage, occupancy, building characteristics, system configuration, inputs to software, utility company pricing and scheduling, equipment maintenance, your existing legacy equipment, third-party programs and other factors. Neither apparent energy services, nor our contractors or affiliates guarantee any level of monetary savings or energy savings. While apparent energy services’ system are expandable to control many types of HVAC, and other equipment, energy savings can only be obtained using equipment at your location that apparent energy services hardware and software are installed to monitor and control. Appliances and equipment not controlled or properly maintained by apparent energy services hardware/software will not reflect energy savings.